As the sweltering heat begins to roll into the nation's weather forecast, some men may find it rather difficult to stay fly and self-sufficient during the summer months. Or better yet, not give a damn about their personal appearance.

Well gentleman, no need to fret, Nivea for Men's latest campaign, 'Look Like You Give a Damn,' serves as the cornerstone for any man vying to achieve success on a everyday basis. Let's be honest, as men when we take pride in our appearance, or look like we 'give a damn,' we act like it, too. Adding an overall higher quality of life, and ultimately inspiring others to become more prosperous in their own respective lives.

The global skin and body care company teamed up with Esquire magazine during the weekend of June 3 in Las Vegas to officially launch their new initiative. The three-day celebration attracted guests to the city's Aria Resort & Casino for various VIP events, including invitation-only parties, gifts and activities, in addition to a concert experience at Haze Nightclub headlined by world-renowned DJ and musician, Mark Ronson.